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Download EBOOK Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media PDF for free


Download EBOOK Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media PDF for free Category: Business, Finance & Law
The author of the book: David Phillips
ISBN-13: 9780749449681
Edition: Kogan Page Ltd
Date of issue: 1 June 2009
Format files: PDF, EPUB, TXT, DOCX
The size of the: 22.74 MB
Language: English

Description of the book "Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media":

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of "Online Public Relations" shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment PDF which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
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David Phillips

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Download EBOOK Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media for free:

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